Category
SEO
39 articles
LLM SEO: What It Is and How to Actually Optimize for AI Search
Between now and the end of 2026, a significant share of your potential audience will find answers without ever clicking a search result. They will ask ChatGPT, Perplexity, or Gemini — and those systems will cite sources you have probably never checked. The signals that get you cited in AI-generated answers are not the signals you've spent years optimizing. Backlinks, title tags, keyword density — none of that moves the needle the way you think it does in LLM search. The real question isn't whether you need an LLM SEO strategy. It's whether you already have one without knowing what to call it — and whether it's actually working.
Martin J.SEOJul 12, 2026Best Answer Engine Optimization Tools in 2026: Tested and Ranked
There's a category of tools that barely existed 18 months ago — and vendors are already racing to claim they built it first. AEO tools are real, the market need is real, but most of the roundups you'll find right now were written by the vendors themselves. You won't find many neutral comparisons. We've been tracking this space closely since the first tools started appearing, and what we found is that most teams don't know what they're actually buying — because the category definitions keep shifting. Some tools track your brand mentions in ChatGPT. Others analyze AI Overview appearances in Google. A few try to do both. Which one you need depends entirely on where your audience is actually asking questions about your product — and do you even know the answer to that yet?
Martin J.SEOJul 11, 2026SEO vs AEO in 2026: What's Actually Different and How to Prioritize Both
You open Google Search Console on a Tuesday morning. Your position-1 ranking is still there — same keyword, same URL, position 1.04. But your clicks dropped 31% this quarter, and nothing in your technical SEO explains it. The traffic went somewhere else — a growing share of your audience got the answer from ChatGPT, Perplexity, or Google's own AI Overview before they ever clicked your result. Your SEO worked exactly as intended. The harder question is whether you know which of your highest-value queries are already captured this way. And what you should actually do about it.
Martin J.SEOJul 11, 2026Marketing Workflow Automation: Tools, Tactics, and Why Most Teams Get It Wrong
You've probably automated something in your marketing stack. And yet — your team still spends most of the week doing marketing work manually. That's the paradox nobody talks about: the more automation tools you add, the more your team ends up managing the automations instead of the work. You've connected the pipes, but the actual marketing loop — brief to content to publish to measure to brief again — still runs on spreadsheets and Slack threads. When did you last audit which parts of your process are actually faster because of automation? Because there's a good chance you've been automating the wrong things first.
Martin J.SEOJul 11, 2026Surfer SEO vs Semrush (2026): Which Tool Wins After Two Major Shakeups?
Surfer SEO rebranded to an AI Visibility Platform. Adobe acquired Semrush for $1.9B. Both tools changed — and most comparisons you'll find were written before either of these happened. If you're currently using Surfer or Semrush, or deciding between them, the question isn't which tool is better in the abstract. It's whether either tool still fits the way your team actually works. Have you looked at what you're paying and what you're actually using? Because the honest answer in 2026 isn't as clean as it used to be.
Martin J.SEOJul 9, 2026Jasper GEO Agent Review 2026: What It Does and Who It's For
A ChatGPT answer just cited a competitor when someone asked about your product category. Not your brand — theirs. The AI pulled from a blog post you've never seen, from a site with a quarter of your domain authority. Your team spent six months producing detailed content on exactly that topic. None of it appeared. This is the problem the Jasper GEO Agent was built to solve — but whether it solves it for your team is a different question. Is paying enterprise-tier pricing for a single-purpose AI visibility agent the right move, or is it solving a problem you could address differently?
Martin J.SEOJul 9, 2026Claude Code for Marketing: What It Can Actually Do (And What It Can't)
Your marketing stack runs on tools that don't talk to each other. Claude Code promises to fix that — but it runs in a terminal, on your API budget, and assumes you can debug a script. Does that actually work for your team?
Martin J.SEOJul 2, 2026Dify for Marketing: What It Can Do (And What You'd Need to Build First)
Dify has more than 122,000 GitHub stars. Your developer colleague says it can automate anything. The question nobody answers honestly is what 'anything' actually requires before your first marketing workflow runs.
Martin J.SEOJul 1, 2026
Your competitors are already using AllAble. Are you?
The marketers pulling ahead aren't working harder. They're just working with one tool that does everything — that tool is AllAble. Try it yourself!